Protecting Your Brand Online: The Domain Name System

Any digital marketing professional, or freshmen marketing student, knows that the first thing you need for an online brand is a domain name. It’s that thing between the www. and .com that identifies your website on the internet. The system of providing a name for your website, its domain name, is unsurprisingly called the Domain Name System (DNS). Readers can click that link if you want to know more about how DNS works, but for right now all one needs to know is there are companies that sell domain names called registrars. Network Solutions, GoDaddy, and Joker are examples. A media mogul decides on a name for the website and then checks with a registrar to see if it is available, and if it is, they register it. There are other things involved like getting hosting for the website and then creating the content, but it all starts with a domain name.

Above I mentioned the domain is the thing between the www. and .com, but it’s not just .com that’s out there. Since long ago there have been a couple of other top level domains, .org and .net. They originally had specific purposes but there have not been any special requirements to get a domain ending in .org/.net since long, long ago. Marketing professionals and anyone who knows about the internet have known for decades that if you are serious about your brand online, you register your domain name with all of the big 3 top level domains. Put more simply, if you get bigbendtimes.com, you be sure to also get bigbendtimes.net and bigbendtimes.org. That way someone else can’t come up behind you and register one or two of the big 3 that you didn’t get. Any qualified digital marketing professional knows that.

When I first heard about David Flash it was regarding the hoax pride event he announced. I didn’t like that he seemed to be using the LGBTQ community for his own profit, but I have to admit it was a reasonably good troll on JDC. The community came together right away and were able to determine the announcement was almost certainly a hoax and began dispelling the rumor. It’s still painful to think of all the people that were excited to hear about the event only to then be disappointed. And for those who aren’t looking closely at the whole situation and quickly supported Flash, I can understand. He posts so much online with AI that it’s hard to find all of his grudge articles or understand exactly what is going on. Hopefully as more people find this site, they will read with an open mind and see the truth.

After checking out Flash’s SEO clickbait sites, I wondered if he was smart enough to get davidflash.com. I did a check and yes, he has it. But then I checked the .org and .net for the same and they were available. Suddenly I wondered if David Flash’s online masters degree had covered the basics of brand management? Surely he wasn’t that careless, he’s a media mogul. But no. David Flash appears to be a digital marketing amateur. He has only registered the .com on all of his ‘media properties.’

Big Bend Times Dot Org started with a domain name. We didn’t have to think very hard about it, because the site started with a specific purpose, to counter David Flash and his BS regarding Jeff Davis County, law enforcement, and the rest of the Big Bend. But we didn’t stop there. We made an investment in a variety of online brands that we thought could be used together as an SEO network that pushes keyword value and clicks per fake controversy to the moon and back! Here is an incomplete list:

bigbendtimes.org
bigbendtimes.net
texreporter.org
texreporter.net
davidflash.org
davidflash.net

Now, we don’t want to be total jerks here, so we left davidwflash.org/net available for David (or whoever sees this first) to register should he want to. Strange that someone with a masters degree in clickbait doesn’t understand to buy the .org and .net to protect the brand. Don’t say we never did you any favors, David.

Check back at those websites soon for exciting new projects in the near future!

About Big Bend Times Dot Org

Just Another Jerk With A Website

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